You know you want the whole bag.
Just eat the whole bag.

Calbee’s Harvest Snaps are a baked, gluten-free, healthier snack made out of peas and lentils.
And absolutely none of that is fun.
What IS fun is getting people to see them as — and inhale them as — junk food.
We kicked off the Snack Attack campaign with a full-on social and branding redo,
and began insisting that everyone stuff their faces with Snaps.
Since we launched with influencer partnerships, a well-received TikTok filter and more,
sales have really jumped.