Pets. The good,
the misunderstood,
and yes, the ugly.
Dogs! Cats! All shapes, sizes, abilities, and temperaments.
We love you. Let’s be friends.
Hartz is over 100 years old. When they came to us, their brand looked and felt like it. We gave them a refresh that began with one of their marquee products, Delectables cat treats. We created a campaign that celebrates the bonding moments brought about by this unique treat — complete with an old-school jingle.
The Internet is half cats, half dogs, half
all the other stuff.
So while we built out the rebrand, we gave the Hartz socials a much-needed facelift.
More animation, more vibrancy, more fun, more music videos about cats wearing pants.
Had to happen. More content that felt like they were less of a pet product company,
and more like pet lovers who happened to also own a company.
