“Bibendum” roughly translates to “Time To Drink” in French. Roughly.

And that’s the Michelin Man’s real name. Driving culture has evolved wildly since he
was given his wildly inappropriate name in 1894. But Michelin is still so cool in so many ways.
Travel pioneers. Tech embracers. Food aficionados. Pop culture icon. (Okay, NEAR-icon.)
They asked us to liven up their social presence, and to come to them with bigger ideas.
I feel like ending this with “Buckle Up” is a little too easy.