Boats are
awesome but…

We had a great story to tell. A story bigger than boats.
A story of connection, culture and identity. 

So we partnered with VICE (because who else?)
to let Emanuel Williams tell us about his days spent fishing off his personal watercraft.
How central that activity is to his life. His relationship with his family.
His connection to the natural world. 
With Emanuel’s story, we made our See You Out Here campaign
meaningful to the next generation of boaters,
by amplifying a voice they’d recognize as their own.